Digital marketing incorporates some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behaviour. Companies often combine traditional and digital marketing techniques in their strategies.
Important Implications:
- Digital marketing includes marketing to consumers through any number of digital channels.
- This form of marketing is often executed on websites, mobile devices and social media platforms.
- This form of marketing is different from internet marketing, which is done only on websites.
- Digital marketing is a broad field that includes attracting customers through email, content marketing, search platforms, social media, and more.
- One of the biggest challenges digital marketers face is how to differentiate themselves in a world oversaturated with digital marketing ads.
Understanding Digital Marketing
Traditionally, companies have focused on marketing through print, television and radio. While these options are still available today, the rise of the Internet has led to a shift in the way companies reach consumers. This is where digital marketing comes into play. This form of marketing includes websites, social media, search engines, apps – anything that combines marketing with customer feedback or a two-way interaction between the company and the customer.
Smartphones and other digital devices now make it easier for companies to market themselves, along with their products and services, to consumers. Research shows that people prefer to use their phones to access the Internet. Therefore, it should be no surprise that 70% of individuals make their purchasing decisions (usually on their phones) before they hit the buy button.
Special Considerations
Advertisers are often called sources, and targeted advertisement members are called buyers. Resources often target particular, well-defined recipients.
